As we know history repeats, its applicable to all sector like fashion, consumer behavior or advertising. We have seen recession in year 1993, 2000 and now 2008 is there facing the same.
In this scenario marketers are forced to cut the manpower cost and they have to be more accountable for whatever they are doing. They used to spend heavy money behind advertising for the brand awareness but the problem is that they could not calculate the returns of the same. TV advertising, Print advertising are not that much ROI based as internet is (If print ad has coupon which consumer need to tear and encash, then it's all together a different thing but again company has to make dealer or shopkeeper aware about the same in advance)
While the advertising and marketing industry has gradually started feeling the brunt of the economic downturn, Digital media is one industry which is quite upbeat about its future
The Internet has been accessible from SEC A, B, C, D from cities like Bombay, Chennai, Calcutta, Banglore, Delhi, Poona etc had helped marketer reach the critical mass of the english speaking audience in less cost.
Online is not immune from the economic downturn, but while other sectors see falls in expenditure, the internet is still experiencing an incredible increase and is propping up the entire advertising market because in past internet advertising proved to be powerful.
The main challenge for the agencies is to educate the client about the online and its advantage. Also how they have helped other clients to achieve the same.
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